5 Ecommerce Trends Leading the Way in 2022
5 Ecommerce Trends Leading the Way in 2022
Social media is at the top of the list when it comes to brand spending for 2022. Digital currencies and alternative payment methods are growing in popularity. Brands should make sure to support them in order to increase their online customer base. Social media is one of the biggest ways to boost your brand’s online presence, so it makes sense to support it as well. Here are seven trends that will dominate the way that online retailers do business in 2022.
Personalization
Consumers are increasingly demanding a personalized shopping experience. According to the World Wide Web Council, 85% of businesses claim to personalize shopping experiences for consumers, but only 60% actually do. In addition, more than half of consumers get frustrated when a website doesn’t tailor the results of their searches. Ultimately, personalization must become a reality for businesses and consumers alike. This article outlines the seven ecommerce trends leading the way in 2022.
Personalized shopping experiences are increasingly important for buyers of all types. AI is increasingly used in online shopping to provide highly customized experiences based on customer preferences and behaviors. Artificial intelligence and AI are now widely touted as the key to solving ecommerce store personalization problems. Business Insider reports that personalization strategies improve sales by six to 10 percent. This trend will continue as online shopping grows in popularity.
Omnichannel
Omnichannel ecommerce trends are already being used by successful businesses to improve their overall performance. By integrating various channels into one seamless experience, these companies can ensure that customers get the same high-quality shopping experience wherever they buy products. For instance, a successful retailer will make it easy for customers to shop from social media channels, and will even let them pick up items that are not in stock in the local store.
As we move towards the digital age, it is important for brands to engage their audiences and customers in every available channel. With the advent of COVID-19, people are experiencing a feeling of disconnectedness. Companies need to increase their efforts to create first-party data. A community is a great way to do this. Not only can it help retailers track their omnichannel success, but it also creates a sense of community among customers.
One-click buying
With recent events such as the Paris attacks, many consumers are more aware of the importance of ethical businesses. For this reason, some are actively seeking out companies that take a moral stance. As such, companies must consider their customer base, mission statement, and appetite for engagement. While one-click buying is one of the seven ecommerce trends leading the way in 2022, many others are already here.
In recent years, more than 80% of the US population has made an online purchase. This increase has been accelerated by the pandemic. In addition, the supply chain continues to present challenges to ecommerce companies. Consumer preferences are constantly changing. In order to remain competitive, brands must constantly explore new channels and apply new strategies. Facebook, for instance, reports that 63% of users go shopping on the social networking site every day.
Mobile commerce
With the rise of mobile devices, a business owner can no longer ignore the potential of mobile commerce to boost sales. This new channel offers customers an easy and fast way to complete their transactions. For instance, a mobile wallet allows a consumer to pay with their preferred payment method. These m-commerce trends are all connected to apps, enabling businesses to use the benefits of each.
Augmented reality (AR) is a promising technology for ecommerce. The AR industry is estimated to reach $35 billion by 2025. With this technology, consumers can use voice-activated devices to research products, make purchases, track delivery, contact customer support, and even review items. Most voice searches are performed on mobile devices. The adoption of AR will become a critical trend for businesses looking to expand their reach in the mobile space.
Augmented reality
Despite Millennials’ high preference for online shopping, 11% of retail sales still take place in stores. This lack of a tactile experience can be a dealbreaker when choosing a product, leading to fewer returns and less confidence in the brand. Augmented reality and virtual reality (VR) technology can help companies solve this problem, allowing customers to experience products in their homes and on store shelves. This technology can boost margins while reducing logistical costs by providing a more interactive and hands-on experience.
AR is becoming increasingly popular, with more companies investing in this technology. And while gaming continues to dominate the industry, practical applications will continue to rise. Whether you’re a fashion brand or a tech company, developing your product with accessibility in mind is crucial to staying relevant in 2022. Here are some key ecommerce trends that will shape the future of retail:
